As you may already know, AG Salesworks is an active user on Twitter. We share insights and posts from many sales and marketing thought leaders and tweet sales prospecting best practices every day. Today, we’re excited to be hosting our very own Twitter chat, #ProspectingChat, at 1:30 PM EST / 10:30 AM PST!
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As social sellers, it is imperative that we constantly share valuable information and insights with our networks. This is essentially what separates us from the rest of the sales community. However, clearly there is not enough time in the day for us to be constantly creating brand new content from scratch, nor is it necessarily beneficial to do so.
A healthy content marketing mix involves a significant portion of 3rd party content sharing in addition to original thought-leadership pieces. By sharing content from other sources, you are not only showing your network that you respect the opinions of others in your industry, you are also showing them that you’re well informed on topics that are important to them. For these reasons, it is important that you master some basic content curation skills to ensure you always have an ample amount of information to share with your community of prospective buyers.
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Sales Prospecting Perspectives is pleased to bring you a guest post from Katie Kelly, Associate Inbound Marketing Specialist at HubSpot.
Traditionally, we think of BDRs as energetic, hungry, cold-calling machines. How can we get a prospect into taking a meeting? How can we get creative with our voicemails or sales pitches?
This worked well for decades - that was until our little friend, The Internet, arrived.
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Sales Prospecting Perspectives is pleased to bring you a guest post from Amar Sheth, Principal at Sales for Life.
Obscurity is your biggest problem. It's not your sales pitch, your product or your service.
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Sales Prospecting Perspectives is pleased to bring you a guest post from Amar Sheth, Principal at Sales for Life.
If there is anything that the NYPD and US Airways social media disasters have taught us in the world of sales (and business for that matter), it’s that you’ve got to do a far better job of organizing messaging than ever before.
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Sales Prospecting Perspectives is pleased to bring you a guest post from Cari Zoch, Marketing Manager at Avention, a company that offers real-time, actionable B2B data to deliver 21st century business info, solutions for sales, marketing and research.
It’s no secret that the buyer’s journey has changed. Whether you’re looking at Google’s ZMOT theory or some other evaluation of the change in the process, it’s clear that customers are doing more research and talking to sales people later and later in the process. There have been countless articles written in attempts to coach organizations on how to get into the decision-making process earlier and earlier. There have probably been equally as many articles written on getting to the right buyer at the right time. But once you get to that buyer, are you presenting the right message and offering true solutions to their business problems, or are you pushing a set of product features trying to fit their needs into your product specs?
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Sales Prospecting Perspectives is pleased to bring you a guest post from Jonathan Catley, Online Sales & Marketing Manager at MD Connect.
Peter Drucker, business genius, once said, “The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.” That concept essentially defines marketing as early stage selling, but since Drucker’s time, many companies have divided marketing and selling into separate disciplines, rather than realizing that they are essentially just different points on the continuum of bringing the customer to the business.
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Businesses consciously take great measures to create and sustain a positive online identity. They want to be found, and once they are, they want to exude a good, lasting impression. In the B2B world, the human behavior that precedes the act of evaluating and buying has changed drastically with the rise of social media and the availability of endless online intelligence.
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(and how to stop failure from happening)
Sales Prospecting Perspectives is pleased to bring you a guest post from Lisa Fugere, Content Marketing Strategist at Radius Intelligence a company that offers sales prospecting software powered by big data. You can find her on Google +!
Radius offers a marketing platform built on top of a database that sorts through billions of data about U.S. businesses each day. Because our platform uses big data to help marketers unlock key customer segments, we’ve thrown our hat into the overcrowded online world of marketing about big data solutions. Online search traffic for big data has surged in the last couple of years.
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