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How to Write: A Grammar Guide for Marketing Content and Sales Emails

Grammar in Email Prospecting

I’m often surprised by how many awkward phrases, spelling mistakes and grammar blunders I see on the Internet. Renowned blogs and magazines post content that I have to stop reading halfway through because doing so is frankly painful. Sometimes, I receive sales emails so replete with grammar inaccuracy that I delete them before finishing them. I definitely don't reply to them. If you're a sales prospector or marketer, this is certainly not the reaction you want readers to have to your content. 

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