Sales Prospecting Perspectives is pleased to bring you a guest post from Damian Davila, Content Marketing Consultant at idaconcpts.com.
An online presence is essential in today’s competitive sales environment. From real estate to accounting to marketing, businesses are finding out that more and more sales leads are coming from the Internet. Still, it is not just a matter of “putting yourself out there” and launching just any site. To stand out from the competition, you need to have a site that follows best usability practices. If your site requires your visitors to use a 15-page instruction manual, then the number of people bouncing out of it will be high.
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