Sales Prospecting Perspectives

If you’re a content marketer, you know how important it is to produce interesting and relevant content.

If you’re a content marketer for the B2B space, you know how important it is to produce content that’s also fact-driven and referral-worthy.

Many of the potentials buyers we’re writing for don’t want to read fluff; they want clear initiatives and numbers in a format that’s easy to share. This is especially true for Directors of Sales and CIOs; they see numbers every day, and they are used to these numbers telling the truth. That’s why B2B content with statistics in headlines often perform better.

The problem? Many B2B companies producing content on a regular basis simply don’t have time to produce their own facts and figures. So, with attribution in mind, they hunt down the best reports from their peers.

Sales Prospecting Perspectives is pleased to bring you a guest post from Russel Cooke, journalist and business consultant. 

The rollout of Google Plus in the summer of 2011 was nothing short of mighty. What started as an invitation-only “field test” spawned millions of users desperate for the next big thing in social media. Three long years later, and there is finally tangible proof that concludes that Google Plus, for all the hoopla it aroused, and the subsequent drop-off that it experienced, is the social media of the future.

What makes Google Plus so special is the visibility it affords its users. This, for businesses in particular, works particularly well. The fact that Google Plus matters so much when it comes to search engine results also drives businesses to use the medium, as they experience better search engine optimization as a result. This infographic describes why Google Plus is the future of B2B Marketing, and why businesses need to stop neglecting its presence.

Sales Prospecting Perspectives is pleased to bring you a guest post from Amar Sheth, Principal at Sales for Life.

If there is anything that the NYPD and US Airways social media disasters have taught us in the world of sales (and business for that matter), it’s that you’ve got to do a far better job of organizing messaging than ever before.