Sales Prospecting Perspectives

Sales Prospecting Perspectives is pleased to bring you a guest post from Russel Cooke, journalist and business consultant. 

The rollout of Google Plus in the summer of 2011 was nothing short of mighty. What started as an invitation-only “field test” spawned millions of users desperate for the next big thing in social media. Three long years later, and there is finally tangible proof that concludes that Google Plus, for all the hoopla it aroused, and the subsequent drop-off that it experienced, is the social media of the future.

What makes Google Plus so special is the visibility it affords its users. This, for businesses in particular, works particularly well. The fact that Google Plus matters so much when it comes to search engine results also drives businesses to use the medium, as they experience better search engine optimization as a result. This infographic describes why Google Plus is the future of B2B Marketing, and why businesses need to stop neglecting its presence.

Last week during a family dinner, I tried to explain to my parents what Linkedin was and how, as an inside sales rep, I utilize it for prospecting. Despite the fact that every time my father wants to text a member of our family he replies to a mass text I sent him months ago, resulting in the entire family receiving it, and the fact that my mother asks questions like, “Did you hear about what that celebrity wrote on their Tweeter-bird page?”, they seemed understand what I was saying.