Sales Prospecting Perspectives

Sales Prospecting Perspectives is pleased to bring you a guest post from Katie Kelly, Associate Inbound Marketing Specialist at HubSpot.

Traditionally, we think of BDRs as energetic, hungry, cold-calling machines. How can we get a prospect into taking a meeting? How can we get creative with our voicemails or sales pitches?

This worked well for decades - that was until our little friend, The Internet, arrived.

Have you been struggling to get traction with your prospects lately? When was the last time you changed up your email templates or updated your voicemails? Maybe it’s time to take a look at your messaging strategy.

Last week during a family dinner, I tried to explain to my parents what Linkedin was and how, as an inside sales rep, I utilize it for prospecting. Despite the fact that every time my father wants to text a member of our family he replies to a mass text I sent him months ago, resulting in the entire family receiving it, and the fact that my mother asks questions like, “Did you hear about what that celebrity wrote on their Tweeter-bird page?”, they seemed understand what I was saying.