In sales, it is crucial to not only sell but to leave a good first impression, sale or no sale. I've had interactions with sales professionals ranging from ignoring their insistent calls when I've already told them I'm not interested, to becoming best friends with someone who prospected me over six years ago. For many people, their first interaction with your company may very well be with a sales member, and as the saying goes, "You never get a second chance to make a first impression."
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