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Marketing and Networking, a Powerful One-Two Punch

Networking and Marketing

Over this past year I have made an effort to devote more of my time to networking.  It’s always interesting to get out there and meet new people and reconnect with past contacts.  I have not only made a point of doing this from a business perspective, but from a personal perspective as well.  All in all it has been a great success.  I have reconnected with old friends and enjoyed watching my two boys meet and get to know my friends' kids.  It has been so much fun to see the kids developing friendships as we make sure to connect a few times a year.

4 Tips to Organize Your Content Marketing and Social Media Efforts

Content Marketing Success

There is an overwhelming amount of new marketing content online every day, whether it be delivered on a blog, social media, an infographic, in a newsletter, etc.  As a marketer today, you need to stay on top of the new trends and findings, and be in the know about new marketing tactics and softwares, and figure out how best to digest and deliver new content. Maybe you're also responsible for creating new content for your company, implementing new marketing strategies, monitoring 10 social feeds or more, replying to, commenting on and pushing out new updates, and then remembering to follow up on all of your efforts. Hey, what about that participant list from the last webinar? Clearly, marketers have many responsibilities and they are usually going 100 different directions at once.  I haven’t scientifically tested this but, I hypothesize that their heads would spin if they did not organize their efforts, and I know it's always easier said than done.  

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