Sales Prospecting Perspectives

I just wrapped up my first fall Sunday Funday. We watched the Pats, had some friends over, cooked some fall-inspired food, and may have had one or two pumpkin beers. This is my absolute favorite time of year. It's a fresh new start as we close out the summer and get ready to start the last quarter of the year. An influx of new customers goes hand in hand with that, and it’s always exciting to kick off new client engagements.

If you are a company just starting out with your teleprospecting strategy or you are looking to revamp your methods when it comes to questions to ask during the lead qualification process, you've come to the right place. One of my favorite aspects of my role as Director of Customer Success is working with organizations just like yours. You have a blank canvas to work with, and you might not be exactly sure where or even how to start.

AG Salesworks is pleased to bring you a guest post from Kevin Thornton, Executive Vice President - Sales & Marketing for VanillaSoft. 

Here is a statistic that may give you a jolt: “only 25% of leads are legitimate and should advance to sales.” (Source: HubSpot). This raises some questions:

• Are sales and marketing in alignment on what constitutes a qualified or sales-accepted lead?
• Am I purchasing the right lists & working with the right list providers?
• How are leads being reviewed and passed along to my sales reps?

A lot has already been written about sales & marketing alignment and list providers.  Today I want to talk about a third point:  how is your team’s next lead reviewed and passed along to a rep?

Happy Friday, Sales Prospecting Perspectives readers! It's the first week of March, which means readers are anxiously awaiting spring weather. The past few days have been bright, so they may start getting warmer soon! This week was a good one for those in the office, as a few inside sales reps passed leads that translated into large transactions. To get your sales team prospecting effectively and your marketing team supporting sales effectively, here are some of our favorite sales and marketing articles from this week: 

Hello AG blog readers...I'm back!  I saw many changes in 2013, one of which was my transition to Manager of Client Operations here at AG.  Because I have been able to get my feet wet in this new role for the last few months, I thought I would take this opportunity to rejoin the AG blogging community and share the insights I have gained thus far.