Sales Prospecting Perspectives

AG Salesworks is pleased to bring you a guest post from Jeff Shore, an in-demand sales expert, author, speaker and executive coach. 

A client of mine presented a difficult but common challenge this week:

“We’re seeing the same numbers of prospects as we have over the past several months; we’re just not converting the sales.”

Been there?

Sales Prospecting Perspectives is pleased to bring you a guest post from Beth Cohen King, Director of Marketing at Ve Interactive.

In a recent companywide meeting at Ve Interactive US HQ, we discussed Steve Job’s secrets to great presentations.  At the top of the list was: “Answer the one question that matters most, and that is, ‘Why should I care?'"  As sales and marketing professionals, this should always be our number one concern.  It doesn’t matter if we work in B2B sales and marketing or provide sales and marketing for B2C clients.  Why should our prospects/leads/customers care about what we do? And why should they continue to care? And the biggest question, what value do we provide?  As Albert Einstein said, “Strive not to be a success, but rather to be of value.” Therefore, value should be at the core of all our sales and marketing efforts.

Editor's Note: The following is an excerpt of a chapter from our recently published eBook, The Ultimate Inside Sales Prospecting and Management Success eBook. If you're interested in reading the 35-page handbook, click the link above.  

There are 5 important categories to measure from a reporting standpoint to ensure top performance from your inside sales team. The goal is to push your reps to excel in all 5 categories to guarantee their optimal success. The most important categories to pay close attention to are:

Sales Prospecting Perspectives is pleased to bring you a guest post from Matt Heinz, President of Heinz Marketing.

Whether you’re managing sales for a large enterprise organization, or are trying to build business for your own one-man-shop, these tips should help guide your thinking, strategy and action when building and managing a bigger sales pipeline.

Let’s face it: As of today, we have four "real" business days left in quarter. Sure, if you happen to be in the office next week, you may be lucky enough to get your target prospect on the phone since they may have only a few meetings going on during the holiday week. Problem is, most of us I assume want to be with our families, and there is a good chance your prospect wants that as well. Since we all have aggressive goals, I think we all need to get in the mindset that next week doesn't exist and the month/quarter end is Friday. 

You Don’t Need a Weatherman to Know Which Way the Wind Blows…
Well, You Might in Marketing and Sales
 

One of the famous Bob Dylan lyrics from "Subterranean Homesick Blues" implies that we should be reliant on our instincts, that we are capable of knowing which way the wind is blowing.  In theory, we are capable of determining which way the wind blows, but can we know when it’s going to rain, and furthermore be prepared for when it does?  Let’s not write off the weatherman just yet.