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4 Steps to Shorten Your Sales Cycle

Sales Cycle

Sales Prospecting Perspectives is pleased to bring you a guest post from Damian Davila, Content Marketing Consultant at

Back in May 2010, the Aberdeen Group released an important report on how to shrink the sales cycle and focus closers on sealing more deals. "We don't convert enough leads to sales," said 59% of respondents in the report. 27% claimed they had insufficient knowledge of prospects already in their sales funnel, and 26% indicated they lost efficiency when they recreated proposals or contracts.

While converting leads into sales is a skill that I could write a book about, I would like to take this opportunity to focus on taking 4 specific steps to shorten your sales cycle. You still have to convince your clients to close on the deal, but these 4 strategies will bring you to that point faster.

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