Sales Prospecting Perspectives is pleased to bring you a guest post from Beth Cohen King, Director of Marketing at Ve Interactive.
In a recent companywide meeting at Ve Interactive US HQ, we discussed Steve Job’s secrets to great presentations. At the top of the list was: “Answer the one question that matters most, and that is, ‘Why should I care?'" As sales and marketing professionals, this should always be our number one concern. It doesn’t matter if we work in B2B sales and marketing or provide sales and marketing for B2C clients. Why should our prospects/leads/customers care about what we do? And why should they continue to care? And the biggest question, what value do we provide? As Albert Einstein said, “Strive not to be a success, but rather to be of value.” Therefore, value should be at the core of all our sales and marketing efforts.
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