Ready Set Go

Over the years we have learned that companies that employ a thorough best practices approach to sales opportunity development achieve greater success.  AG Salesworks has partnered with The Bridge Group, Inc. to develop and deliver The Ready Set Go program to share what we have learned through the 25 years of combined experience generating qualified opportunities and revenue for B2B clients. We want to help our clients understand what separates the good from the great when it comes to building strong sales pipelines. 

Looking back at our most successful client engagements, we uncovered some interesting results. It wasn't the 'hottest' technology or 'sexiest' product that best predicted success.  We found that companies aligned to best practices in focus, execution, and alignment, achieve the highest return from their sales prospecting and lead qualification efforts with us.

AG Client Results (Last 6 Months)

  Typical Return Optimized Return
Qualified Leads per Quarter 25 32
% Converted to Sales Opps 61% 78%
Quarterly Pipeline Generated $1.1M $2.0M
Return on Investment 6:1 13:1

Our 4 stage Ready Set Go program maximizes the best practices that both of our organizations have identified.  The benefit to you is a much higher rate of return in the form of opportunity development and conversion to sales pipeline.

Stage 1 - Readiness   Stage 2 - Implementation

The Bridge Group will develop a readiness scorecard based on:

  • Buyer identification
  • Messaging
  • Data integrity
  • Goal alignment 

AG Salesworks will prepare for the program by developing:

  • Database of target contacts
  • A call plan including scripts/emails
  • Training/role play
  • Reporting and CRM support
Stage 3 - Execution   Stage 4 - Project Debrief

AG Salesworks will execute the telequalification program:

  • Calling and email program begins
  • Weekly conference calls
  • Monthly business reviews
  • Closed loop feedback with sales

At the end of the program, The Bridge Group will:

  • Debrief with 8 of the scheduled 
    opportunities to obtain feedback
  • Debrief with 3 of your sales reps to
    uncover what worked and did not 

If you would like to learn more about the Ready Set Go program or download the datasheet, please complete the following: