Sales Prospecting Perspectives

I have the opportunity to join calls with our inside sales team during the sales process frequently. It is exciting to speak with executives at companies who are in the beginning stages of creating an inside sales team themselves or are entertaining the idea of outsourcing. Choosing to outsource the function is often the result of these conversations, usually because these companies haven’t quite mastered best practices yet and need support. I really enjoy the task of taking on engagements to help develop the inside sales function, whether we continue our efforts after the first few months once up to altitude, or whether we hand off the inside sales processes to them once they’re running at full capacity.

Maintaining accurate CRM data is a challenge for nearly all of the organizations we've partnered with over the years. We all want to believe that the data we collect from tradeshows, list vendors, webinars, and website visitors are all certified gold, but that isn't always the case. Inevitably there is a percentage of data that is not worth calling at all. From fake contact information to "consultants" looking for jobs or the guy that dropped his card in the fishbowl to win the free iPad, the average CRM is cluttered with this crap.