Sales Prospecting Perspectives

Sales Prospecting Perspectives is pleased to bring you a guest post from Max Altschuler, Founder and CEO of Sales Hacker Media. 

With the Sales Hacker Conference in Boston only a few days away, let's look back on past sales hacks revealed at recent Sales Hacker Conferences. This year's Sales Hacker Conference will be on Sept. 15 at 9 a.m. in the hub of the universe, Boston. More details here. 

(And Call Volume is Not One of Them)

I recently wrote in my blog post 5 Most Frequently Asked Questions About Outsourcing Inside Sales that gone are the days of closely tracking the number of activities when managing your inside sales team. While I still think measuring activities is important to a degree, I don’t think it should hold as much weight as it does for many inside sales teams out there.

The problem with placing such a large emphasis on the number of activities is that doing so confuses the purpose of teleprospecting. It’s not about quantity, it’s about quality. With this metric as a forefront in Inside sales reps’ minds, they tend to get caught up in making a high number of dials instead of focusing on making smart dials. Smart dials lead to quality conversations which in turn result in qualified opportunities for themselves or for the outside sales team to follow up on.