Many companies aren’t utilizing the full potential of their lead nurturing campaigns.
They’re passing all lead nurturing responsibilities to marketing.
They’re separating the lead nurturing cycle from the sales funnel.
And they’re not aligning their departments for better conversions.
According to a study by CSO Insights, underwritten by Velocify, 42.3% of companies nurture leads by handing them off to marketing, who then engages and remains active with them through lead nurturing campaigns until they’re ready to buy.