Dealing With The Summertime Doldrums Of Cold Calling
Those of us who get paid to cold call really can’t use this time of year as an excuse for lack of performance. Last time I checked July and August come around every year, right? We shouldn’t need a crystal ball to understand that people are going to be a bit tougher to get a hold of. That being said, we need to anticipate the high likelihood that it will require a little extra creativity and call output in order to maintain the same lead volume that we’re accustomed to during the non-vacation months.
This certainly is a sensitive subject for me since I’m not a big fan of hearing it from the people I have on the phones. I also can definitively say that our clients don’t want to hear those kinds of excuses either, and I don’t blame them. I’ve touched on this topic over the last few years in my blogs, but rather than rehashing some of my suggested tips I wanted to highlight a blog I came across from Elise Segar w/ ifridge & Co. She shares a few unique tactics on how to change up your approach with prospects over the next month and a half. You can check it out here at: The Dog Days of Summer Prospecting.
Alright, so no more excuses. The summah' is here and it’s time you resign yourself to the fact that your standard approach to prospecting may need a few extra tweaks. If it’s incorporating some the suggestions from Elise along with tips I’ve recommended in the past, it’s time you begin executing on our summer prospecting plan. Seriously, no more lolligaging. Make it happen now!