Sales Prospecting Perspectives is pleased to bring you a guest post from Cari Zoch, Marketing Manager at Avention, a company that offers real-time, actionable B2B data to deliver 21st century business info, solutions for sales, marketing and research.
Salespeople are always looking for the holy grail when it comes to making cold calls. They can sort their lists, segment criteria but what’s most important? Timing.
I’m here today to argue that timing is more than finding the best day of the week or the time of the day to pick up the phone. In fact, it varies by industry and type of prospect anyway.
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Editor's Note: The following is an excerpt of a chapter from our recently published eBook, The Ultimate Inside Sales Prospecting and Management Success eBook. If you're interested in reading the 35-page handbook, click the link above.
Lists and data go hand in hand. Some types of data can inform the way you develop your list, while other types of data are gleaned from already existing lists. According to NetProspex, more than 60% of B2B companies rely on “unreliable” data to fuel demand generation. In fact, bad data or poor data quality costs US businesses $600 billion annually. We want to show your company how you can prevent wasting money and use data to your advantage.
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You Don’t Need a Weatherman to Know Which Way the Wind Blows…
Well, You Might in Marketing and Sales
Sales Prospecting Perspectives is pleased to bring you a guest post from Beth Cohen King, Director of Marketing at iLantern.
One of the famous Bob Dylan lyrics from "Subterranean Homesick Blues" implies that we should be reliant on our instincts, that we are capable of knowing which way the wind is blowing. In theory, we are capable of determining which way the wind blows, but can we know when it’s going to rain, and furthermore be prepared for when it does? Let’s not write off the weatherman just yet.
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