Sales Prospecting Perspectives is pleased to bring you a guest post from Brian Hansford, Director of Client Services and Marketing Automation Practice at Heinz Marketing.
Demand generation has dramatically evolved from activity-based contact marketing to a core strategic function in organizations. Marketing Automation is a leading force in this evolution, and B2B marketers are rapidly increasing their acumen to provide a direct impact to revenue generation. But ROI results don’t come quickly, and they’re often hard to measure.
Heinz Marketing and OnTarget Consulting completed the 2014 Marketing Automation Effectiveness and Performance Survey and we developed this infographic to share the results. Survey data is on SlideShare.
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Good morning, Sales Prospecting Perspectives readers! We hope everyone had a fantastic week, especially those who were at Dreamforce, networking and learning more than ever about sales and technology. This week's weekly recap has a bonus at the end, so keep reading! For now, here are some of our favorite articles this week:
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