Sales Prospecting Perspectives

Sales Prospecting Perspectives is pleased to bring you a guest post from Damian Davila, Content Marketing Consultant at idaconcpts.com.

An online presence is essential in today’s competitive sales environment. From real estate to accounting to marketing, businesses are finding out that more and more sales leads are coming from the Internet. Still, it is not just a matter of “putting yourself out there” and launching just any site. To stand out from the competition, you need to have a site that follows best usability practices. If your site requires your visitors to use a 15-page instruction manual, then the number of people bouncing out of it will be high.

Sales Prospecting Perspectives is pleased to bring you a guest post from Lisa Fugere, Content Marketing Strategist at Radius Intelligence a company that offers sales prospecting software powered by big data. You can find her on Google +!

As a neighbor to the Radius sales team, I overhear a lot of phone calls. I was recently going about my business when a sales rep halfway through his first week of his first sales job slammed down his phone in such frustration that a few rogue papers flew off his desk.

I don't know about you, but I know my life revolves around technology: my laptops, my iPhone, my iPad, my GPS...  I could sit here for an hour and type about how much I rely on technology, but you get the point.  Most people use technology as a means of communication, using Facebook, Twitter, Instagram, email, text messaging, FaceTime, you name it. We all rely on technology for communication because it's so convenient.  As a marketer, communication is very important, so I always try to stay on top of the advancing trends, learning how to grab prospects' attention, and overall how to make the best impression and delight both prospects and clients.  

In efforts to keep on trend, my boss and I attended Inbound 2013, a marketing conference that is held in Boston every year, to learn new marketing methods, hear from the best marketing and sales professionals and figure out how to ramp up our marketing efforts and take our company to the next level.  While there I met a handful of great new contacts and when I wasn't networking, my head was buried in my iPad jotting down notes and ideas.