Sales Prospecting Perspectives is pleased to bring you a post from Tamara Graves, Senior Director of Demand Generation at NetProspex.
The holidays have passed and marketers are focusing on what will make them more effective and successful in 2014. Through conversations around the office between sales and marketing, we created a list of the top five topics we believe will be on every marketer's priority list for this year.
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Maintaining accurate CRM data is a challenge for nearly all of the organizations we've partnered with over the years. We all want to believe that the data we collect from tradeshows, list vendors, webinars, and website visitors are all certified gold, but that isn't always the case. Inevitably there is a percentage of data that is not worth calling at all. From fake contact information to "consultants" looking for jobs or the guy that dropped his card in the fishbowl to win the free iPad, the average CRM is cluttered with this crap.
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