Sales Prospecting Perspectives

There is an overwhelming amount of new marketing content online every day, whether it be delivered on a blog, social media, an infographic, in a newsletter, etc.  As a marketer today, you need to stay on top of the new trends and findings, and be in the know about new marketing tactics and softwares, and figure out how best to digest and deliver new content. Maybe you're also responsible for creating new content for your company, implementing new marketing strategies, monitoring 10 social feeds or more, replying to, commenting on and pushing out new updates, and then remembering to follow up on all of your efforts. Hey, what about that participant list from the last webinar? Clearly, marketers have many responsibilities and they are usually going 100 different directions at once.  I haven’t scientifically tested this but, I hypothesize that their heads would spin if they did not organize their efforts, and I know it's always easier said than done.  

Happy Friday, Sales Prospecting Perspectives readers. Here in the office at AG, we can tell that prospects are returning from vacation: there are more conversations, and less sales reps blocked by an away-from-the-office message. Fall is just around the corner!

This week, we’d like to share two articles.

I don't like fluff on my sandwiches or on my computer screen.

How many times have you read a long article or blog post and wanted to yell "Duhhh" at your computer or phone because the content was so obvious and unhelpful?  One too many times I'm sure.  I read a great deal of content on a daily basis, so this happens to me almost every day, and I always wish I could have spared my wasted time on uninformative articles.  AG Salesworks posts new content on a daily basis. How do we create helpful posts without turning our content into "fluff?"  Here are a few tips on how to keep your content and points of view fresh for your company: