Sales Prospecting Perspectives

6 Email Prospecting Tools Every Inside Sales Rep Should Be Using

Posted by Allison Tetreault on Tue, Aug 19, 2023 @ 09:30 AM

As an inside sales rep, your call plans most likely include effective email prospecting strategies. You’re giving out your email to everyone you talk to in case they want to contact you later. You’re sending reports to your superiors and asking for advice from your managers, all within your inbox. You’re inundated daily by messages from clients, prospects, marketing, and more. It’s no surprise that email takes up 28% of the average workers’ time, according to McKinsey & Company. To put things into perspective, that’s one-fourth of your day spent in your inbox.

Read More

Tags: Email, Inside Sales, Sales Tools, Email Prospecting, Email Open Rate, Email Prospecting Strategies, Email Marketing, Inside Sales Tools

10 Aligned Lead Nurturing Statistics for B2B Sales and Marketing

Posted by Allison Tetreault on Tue, Jun 24, 2023 @ 10:05 AM

Many companies aren’t utilizing the full potential of their lead nurturing campaigns.

They’re passing all lead nurturing responsibilities to marketing.

They’re separating the lead nurturing cycle from the sales funnel.

And they’re not aligning their departments for better conversions.

According to a study by CSO Insights, underwritten by Velocify, 42.3% of companies nurture leads by handing them off to marketing, who then engages and remains active with them through lead nurturing campaigns until they’re ready to buy.

Read More

Tags: Lead Nurturing Campaign, Nurturing Campaign, Aligned Lead Nurturing, Email, Sales and Marketing Alignment, Content Marketing, Email Marketing, Lead Nurturing, Marketing Strategy, Inside Sales Nurturing Process, Automated Marketing