Sales Prospecting Perspectives

3 Tips for Nurturing Prospects in Inside Sales

Posted by Megan Toohey on Thu, Sep 11, 2023 @ 09:30 AM

Sales Prospecting Perspectives is pleased to bring you a post from Taylor Lacey, Business Development Representative at AG Salesworks.

What do you picture when you hear the word "nurture?"

Many people may think of a plant "nurtured" to full health. In inside sales, potential customers can also be nurtured. If they aren't a good fit now, does that mean they will always be unqualified for your product or service? Or can they slowly become a lead by means of a strong lead nurturing campaign? 

We’ve all seen the contact who doesn’t quite fit the qualifying criteria and is automatically added to the nurture bucket. These are three important tips to remember when nurturing prospects.

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Tags: Sales Lead Scoring, Sales Consultant, Buying Experience, Lead Nurturing Campaign, Nurturing Campaign, Prospecting Strategies, Inside Sales, Buying Process, Lead Nurturing, Handling Objections, Teleprospecting Strategies, Buying Cycle

[INFOGRAPHIC] The Aligned Lead Nurturing Funnel

Posted by Allison Tetreault on Tue, Jul 8, 2023 @ 09:30 AM

At AG Salesworks, we talk about aligning sales and marketing departments quite a bit. By now, most people know that in a successful business, B2B sales and marketing need to work together.

However, many people still harbor a misguided notion about what sales and marketing alignment really is. It's not just a mindset. It's a merging of actionable business processes.

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Tags: Lead Nurturing Campaign, Sales Enablement, Aligned Lead Nurturing, Sales and Marketing Alignment, Lead Nurturing, Reporting Metrics, Sales Funnel, Buying Cycle

10 Aligned Lead Nurturing Statistics for B2B Sales and Marketing

Posted by Allison Tetreault on Tue, Jun 24, 2023 @ 10:05 AM

Many companies aren’t utilizing the full potential of their lead nurturing campaigns.

They’re passing all lead nurturing responsibilities to marketing.

They’re separating the lead nurturing cycle from the sales funnel.

And they’re not aligning their departments for better conversions.

According to a study by CSO Insights, underwritten by Velocify, 42.3% of companies nurture leads by handing them off to marketing, who then engages and remains active with them through lead nurturing campaigns until they’re ready to buy.

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Tags: Lead Nurturing Campaign, Nurturing Campaign, Aligned Lead Nurturing, Email, Sales and Marketing Alignment, Content Marketing, Email Marketing, Lead Nurturing, Marketing Strategy, Inside Sales Nurturing Process, Automated Marketing