Sales Prospecting Perspectives

I Wish Every Year Was An Election Year!!

With the non-stop press coverage of the coming election I thought I’d jump on the bandwagon and share some election year related data with all of you.  We just concluded the best January in our almost a decade of being in business.  I know that the main reason for our great sales and client retention performance last month is our people and processes, but for some reason I felt that there may be other forces at play as well. 

I took a quick dive into our historical performance as a company and found some interesting stats.  For those of you that don’t know, Marketing and Sales departments within technology companies pay us to run fully qualified lead generation initiatives for them.  In short, we build sales pipeline for them.  I believe strongly that when AG is experiencing dramatic growth, it is a great indicator as to the general mindset of the B2B software\hardware marketplace.  It means, to me, that more people are spending money on sales pipeline building because they are more confident that they will see ROI on those investments. 

Interestingly enough, that aggressive mindset is never more prevalent than in an election year.  As the following chart indicates, we’ve experienced our most tremendous growth in the three election years in which we’ve been in business.  What causes that (again, aside from our great sales, marketing, and operations teams)?  Do executives somehow feel more optimistic in an election year?  Optimistic that either their Guy or Gal is going to replace a president they don’t like or that they are going to remain in office for another four years.

I’m not in the business of figuring that out, but I thought it was an interesting data point to share with our readers. 

Based on these numbers I’m going to start campaigning very hard for a new 1 year Presidential term limit because elections seem to be very good for business.