Getting back to the gym after the holidays is always fun. Everyone has their resolution to get back in shape after eating obscene amounts over the previous month. Of course, you end up having to deal with a sea of people taking up literally every piece of equipment that the gym has to offer. It's certainly enticing, since most gyms nowadays can offer memberships at $10 a month. Out of curiosity, I asked a friend who works at the gym what the sales numbers look like this time of year since the fees are so low. She said that they typically see a 35% growth in new membership in January, which you come to expect this time of year.
While new sales are obviously very important for them focus on, she said that their corporate offices spend much of their time focused on what their "active membership" looks like. The definition of an active gym member would be someone that comes to workout 1 time a week.Read More