Sales Prospecting Perspectives is pleased to bring you a guest blog from Dave Landry, professional business writer and personal finance advisor.
Building strong client relationships is perhaps one of the most important things that any marketer can accomplish, especially given the increasing importance of having a popular and well-known brand in today’s cluttered B2B landscape.
Branding For Unity
A powerful brand can help lead to the development of a community that has a positive effect on customers and employees alike. Strong emotions regarding a company will affect purchasing decisions from potential clients, but will also promote pride in their work from employees. And even more importantly, customer support really is everyone’s job, particularly in high-end B2B markets where solutions are hardly a one-time purchase.