Sales Prospecting Perspectives

What if I told you the secret to getting cold prospects to always open and even act on your sales emails? 

Here it is: There is no secret. 

The truth is, every prospect is different, so there's no guaranteeing that one best practice will work above all others. What you can do to build trust with cold prospects is be honest and provide real value in every email interaction you have with them. 

That's why this cold sales email template works so well: 

Who's excited for this month's #ProspectingChat? Over at AG Saleswork's Twitter account, we'll be sharing inside sales messaging do's and don'ts for your team. We'll also be welcoming special guest John Golden, CSO of Pipeliner CRM, to discuss his experiences and tips Here are some details about today's Twitter Chat:

Two weeks ago, I entered the Boston Exhibition and Conference Center in awe. It was my first time at HubSpot’s INBOUND Conference, and as a content marketer just starting my career in marketing, there was certainly a lot to take in. I watched Simon Sinek give an inspiring keynote on leadership and learned about how different neuro signals can affect your work. I talked to Boston businesses about how they’re using inbound methodology. I raced from session to session with my laptop and iPod to jot down notes in Google Drive and tweet my top takeaways.

It was an overwhelming experience, for sure. One factor I noticed across the board was the focus on the ever-elusive future - the future of CRM, the future of B2B marketing the future of storytelling. There was even an event called FutureM that coincided with INBOUND14. Why was everyone so preoccupied with the future of marketing?

If you’re a content marketer, you know how important it is to produce interesting and relevant content.

If you’re a content marketer for the B2B space, you know how important it is to produce content that’s also fact-driven and referral-worthy.

Many of the potentials buyers we’re writing for don’t want to read fluff; they want clear initiatives and numbers in a format that’s easy to share. This is especially true for Directors of Sales and CIOs; they see numbers every day, and they are used to these numbers telling the truth. That’s why B2B content with statistics in headlines often perform better.

The problem? Many B2B companies producing content on a regular basis simply don’t have time to produce their own facts and figures. So, with attribution in mind, they hunt down the best reports from their peers.

With inside sales training tactics advancing every day, it’s important for managers to stay up to date on the latest training news. However, instead of only focusing on how to train their reps, managers should also focus on how to train themselves to equip reps with the best tools and strategies they need to get the job done.

And the people who can help the most with that task may be closer than you think. 

Today, we will be hosting this month's #ProspectingChat on AG Saleswork's Twitter account. We will welcome best-selling author Josiane Feigon as a special guest to discuss sales training tips. Here are some details about today's Twitter Chat:

With the release of AG Salesworks’ new guide The Inside Sales Manager’s Guide to Sales Team Training featuring Josiane Feigon of TeleSmart, AG has learned that training is not just about the event. It’s a process that has to be perfected during, before, and after that event. The following is a redactment from our new guide. For more advice, please download The Inside Sales Manager’s Guide to Sales Team Training.

Sales training never ends: the initial training week is just the beginning. The most effective B2B sales firms are 22% more likely (more than one in five) than all other sales firms to reinforce training at least once each quarter, according to Aberdeen Group. Companies that carry out post-training reinforcement see 20% more salespeople achieve sales quotas.

As an inside sales rep, your call plans most likely include effective email prospecting strategies. You’re giving out your email to everyone you talk to in case they want to contact you later. You’re sending reports to your superiors and asking for advice from your managers, all within your inbox. You’re inundated daily by messages from clients, prospects, marketing, and more. It’s no surprise that email takes up 28% of the average workers’ time, according to McKinsey & Company. To put things into perspective, that’s one-fourth of your day spent in your inbox.

Today, we will be hosting our third #ProspectingChat on AG Saleswork's Twitter account. Time has flown by, and we are excited to continue offering insights and learning from other #ProspectingChat participants. Here are some details about today's Twitter Chat:

Imagine you’re the CEO of a B2B high tech company. Your company has survived the most difficult start-up stages, and you’re ready to start successfully selling your product or service. At times, your solution is difficult to explain, but your engineers know its features like the back of their hand. You decide to insource your inside sales team.

You hire new inside sales reps, many just out of college. Your marketing team works on qualifying leads, but your sales team leaves many unqualified leads untouched. According to Marketo, 80% of leads generated by marketing are ignored by sales.