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On my traffic jam drive home last week, I was shamelessly singing along to the wildly popular song, “Call Me Maybe?”, and a light bulb (maybe it was brake light) went off. I literally leave prospects my phone number anywhere from 50 – 100 times a day, and how many of those people get back to me; an embarrassingly small percentage. Outside of work, your phone number is regarded as a precious commodity and here I am doling it out left and right with very little success. So I made it my mission to further investigate the art of leaving a voicemail. What is it that gets people to call you back?
Prior to this experiment I was doing the same thing every single time; introduce myself, leave my number, state a purpose, state a little bit about my client and then leave my number (again), followed up with an email. In general, I think it is a very clear voicemail, but I wasn’t having much success. So I started eavesdropping on my colleagues and asked a few people that regularly get calls what they were doing to prompt callbacks.
How’s my voicemail make-over working? Good, I received 5 callbacks last week, including an inbound lead. Certainly, I would like to see more, considering calling people is the majority of my job. So what are your suggestions, how do you get someone to call you back? Here’s my number, 781.702.6991, call me maybe?
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