It has neven been more critical to prove and improve your Marketing Return on Investment.
The first volume of our Perspectives series outlines a proven statistical strategy for accurately defining and measuring MROI. Some topics we discuss in Volume One:
- The Value of Marketing Investment
- Differentiating an expense from an investment
- Finding the correct components to measure
- Measuring against the right results.
This resource will help focus your strategic initiatives and position your team to succeed throughout the rest of the year.
"B2B marketers can no longer afford to emphasize lead volume over lead quality. This practice reduces sales efficiency, increases costs, and fuels the gap between sales and marketing." Forrester Research