Sales Prospecting Perspectives

AG Salesworks is pleased to bring you a guest post from Anum Hussain, Inbound Marketing Manager for HubSpot. 

When I see a post on Facebook with an incredibly long, UTM riddled link ... I cringe. It only takes an extra minute to turn that into a shortened bit.ly link!

I get it. Updating and maintaining your business’ various social media accounts is a time suck. The fact that you’re even using Facebook is a blessing. But if you just invested a mere extra two minutes per update to optimize that post for success, over time you’ll see your Facebook metrics improve.

Happy Friday, Sales Prospecting Perspectives readers! It's finally the weekend. After a snow-laden week here at AG, with icy roads and cold winds, we're ready to go home, sit by the fire, and watch the Sochi Winter Olympics. We'll be cheering on America while also taking a close look at how the event is marketed. We'll also be brainstorming some inside sales enablement contests inspired by the Olympics' team spirit.

Editor's Note: This blog post is an excerpt from the eBook Marketers Making a Difference: Volume 3 about creating a comprehensive B2B marketing strategy. It was written by AG Salesworks' Senior Vice President of Marketing and Sales Richard April. 

The successful execution of a marketing strategy will require some specific set of skills to produce the content, a process to manage and monitor the appropriate social communities, and a strong set of tools to keep all the moving parts together.

Good morning, Sales Prospecting Perspectives readers! This week was an eventful one for us here in Norwood, Mass. On Monday, we celebrated Martin Luther King, Jr. Day and took a day off to remember his contributions to peace in this world. On Wednesday, there was a snowstorm, and we got hit with about 7 inches of snow! Needless to say, many did not make the trek to the office that day; instead, we stayed safe at home and did our prospecting from there. Who hasn't heard of telecommuting for a teleprospecting job? We hope readers in the New England area stayed safe when the snowstorm rode through their area. And readers in the West? We're just jealous. 

To start off our weekly recap, here are our favorite marketing and sales articles from this week. 

Technology companies create solutions that are complicated, have various levels of functionality as well as varying levels for usage.  Whether verbally or through content creation, marketers and sales professionals will run into a consistent issue: How do I explain this without rambling on and on?

Editor's Note: This blog post is an excerpt from the eBook Marketers Making a Difference: Volume 3 about creating a comprehensive B2B marketing strategy. It was written by AG Salesworks' Senior Vice President of Marketing and Sales Richard April. 

It's time to dive into developing a comprehensive marketing strategy. I stress “comprehensive” because I think it is important to consider every avenue that may be relevant to and most importantly get you in front of your target audience. Determine the ideal mix of every element that will yield the best results and tie as many aspects as possible together to compound the impact of each campaign or element. To achieve this you will need to not only test, measure and repeat, but pay close attention to what you learned from buyer persona exercises and how they go about making purchasing decisions.

Sales Prospecting Perspectives is pleased to bring you a post from Tamara Graves, Senior Director of Demand Generation at NetProspex. 

The holidays have passed and marketers are focusing on what will make them more effective and successful in 2014. Through conversations around the office between sales and marketing, we created a list of the top five topics we believe will be on every marketer's priority list for this year.

Happy Friday, Sales Prospecting Perspectives readers! We've had a busy week, with clients arriving and inside sales reps ramping up for a successful Q1. Without further ado, here are our favorite articles from the sales and marketing world this week! 

It's the last Friday before Christmas, and the office is full of holiday cheer. But it's still important that sales reps' pipelines are in the clear. Sales managers should motivate their sales team in these last few days before the holidays dawn near. So take a gander at these sales and marketing articles we've curated for you to revere.

Good morning, Sales Prospecting Perspectives readers! We hope everyone had a fantastic week, especially those who were at Dreamforce, networking and learning more than ever about sales and technology. This week's weekly recap has a bonus at the end, so keep reading! For now, here are some of our favorite articles this week: