Sales Prospecting Perspectives

Any sales professional, whether you’re a top 20% rep or managing a group with a lot of potential, knows the either detrimental or exceptional effects your B2B sales team’s culture can have on your business’s bottom-line. In a study of 64 organizations, it was found that those with highly engaged employees received double the annual net income compared to their competitors, who lacked any form of engagement.

Your change towards a better sales team culture and more engaged employees doesn’t have to take place all at once. In fact, the best way to improve your team’s culture is by making a whole bunch of little changes that overall invoke big change in the long run.

If you’re experiencing high turnover rates, tense rivalries between reps, or bad attitudes in the office, these are warning signs that it’s time for a change.  Here is a list of the most impactful ways to achieve a better culture within your sales team and soak up all the positive benefits that culture brings.