Your sales and marketing team may already be dealing with lead generation and it is understood that lead generation, no matter how you are doing it, is the activity that drives the sales pipeline.   This leaves companies with the challenge of finding the time and resources to effectively implement and maintain a lead generation process.  This is an age old dilemma; when sales people are generating leads they can't spend time selling and when they are selling they can't spend time generating leads.  You might find your team saying, "We need more time to sell."  This is what they do best anyway. 

Calling targeted decision makers directly can be many times more effective than traditional marketing media such as print.  In fact, telequalification is at least 5 times more effective than direct mailing by itself.  What's even more compelling is that leads generated by contacting decision makers directly are more qualified, which means that leads will close more often and become more ideal clients.