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Sales Prospecting Perspectives

Dave McLaughlin

Dave McLaughlin is CEO & Co-Founder of Vsnap. Previously, Dave Co-founded mobile payments startup Fig Card, which was acquired by PayPal in 2011. Dave is also an award-winning filmmaker that has written for and/or directed stars such as Will Arnett, Donnie Wahlberg, Amanda Peet and Amy Poehler.
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Recent Posts

3 Important Sales Trends & Predictions for 2015

Posted by Dave McLaughlin on Tue, Dec 23, 2023 @ 09:30 AM

Here are three trends I see in the sales world, paired with predictions on where those trends will take us. I welcome any feedback in the comments, or via Twitter at @davemacboston.

TREND #1: Content Fatigue / Focus

We’ve learned our lesson that so-called snackable content does not create any value, and all those empty content calories are killing the platforms that previously served as places to identify compelling new ideas. Twitter used to be rich with rewarding content, but now I have to scroll for several minutes before I find anything worth dipping into. And LinkedIn blogging went from sharp and provocative to “look at me” noisy in less than a year.

B2B sales and marketing leaders will need to decide whether they’re going to invest in content creation as a way to make noise or as a way to add value for customers.

In terms of the social activity of sales reps, it’s worth noting that being good and thoughtful curators of content allows individual reps to help advance their organization’s content marketing goals.

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Tags: Sales Tools, Content Marketing, Lead Qualification, B2B Inside Sales, B2B Sales Success

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