Here are three trends I see in the sales world, paired with predictions on where those trends will take us. I welcome any feedback in the comments, or via Twitter at @davemacboston.
TREND #1: Content Fatigue / Focus
We’ve learned our lesson that so-called snackable content does not create any value, and all those empty content calories are killing the platforms that previously served as places to identify compelling new ideas. Twitter used to be rich with rewarding content, but now I have to scroll for several minutes before I find anything worth dipping into. And LinkedIn blogging went from sharp and provocative to “look at me” noisy in less than a year.
B2B sales and marketing leaders will need to decide whether they’re going to invest in content creation as a way to make noise or as a way to add value for customers.
In terms of the social activity of sales reps, it’s worth noting that being good and thoughtful curators of content allows individual reps to help advance their organization’s content marketing goals.
Read More
