Best Practices For Maximizing The Marketing Qualified Leads From Your Inbound Marketing Programs

ims resized 600AG Salesworks executives, Paul Alves, Richard April and Craig Ferrara took the stage at IMS Boston 2012 in Oct to discuss best practices for getting the most out of the marketing qualified leads that are developed through inbound marketing programs.  

This interview highlights the following: 

  • The benefits of fully qualifying marketing qualified leads into sales qualified opportunities
  • The ideal process for an inside sales team to most effectively qualify leads to sales qualified opportunities
  • What coversion rates you can expect to see with this type of process
  • Other benefits the effectiveness of this process will have on your sales team
The full interview is available below.