There are several factors that go into a successful weekly client call. The objective is to make the most out of the 30 minutes you have. You need to remember to talk strategy, discuss opportunities passed, active pipeline, how the list sources are and what the audience is saying. You need to deliver on “take aways” and action items from the previous week and always be punctual with dead lines. You need to provide your client with something new about their target market every week and have a plan of growth for the next. Whether it’s an adjustment in the pitch from the Sales team or a new Case Study to push out from Marketing, change is good in this business.