Increase Marketing Return On Investment Whitepaper: AG Salesworks Perspectives - The Foundation Of MROI

It has neven been more critical to prove and improve your Marketing Return on Investment. 

The first volume of our Perspectives series outlines a proven statistical strategy for accurately defining and measuring MROI.  Some topics we discuss in Volume One:

  • The Value of Marketing Investment
  • Differentiating an expense from an investment
  • Finding the correct components to measure
  • Measuring against the right results.

This resource will help focus your strategic initiatives and position your team to succeed throughout the rest of the year.

"B2B marketers can no longer afford to emphasize lead volume over lead quality. This practice reduces sales efficiency, increases costs, and fuels the gap between sales and marketing." Forrester Research

MROI Whitepaper

The Foundation of MROI

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5 Common Reasons Business Development Teams Underachieve

While working with clients across all sizes and product offerings, AG Salesworks has identified the 5 reasons why competent and capable Internal Business Development teams most often underachieve.