Resources

Overview
The Foundation of MROI
Driving Marketing ROI
Driving Marketing ROI Webcasts
Teleprospecting Best Practices Webcasts

 

 Corporate Backgrounder

Benchmark your 2009 Marketing investments against the right results! 

The Foundation of MROI
The Foundation of MROI 

The first whitepaper in our new series spells out common mistakes made in defining a true Marketing Return on Investment (MROI) and outlines a proven statistical strategy for measuring and improving the right results.

B2B Direct Marketing & Sales Prospecting Resources

Driving Marketing ROI 

  • eBook: Driving Marketing ROI
  • Webcast: Perspectives on Teleprospecting in Relation to Driving Marketing MROI

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    Best Practices

    Case Studies

    Articles