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10 Things Master Salespeople Do to Sweep Away Skepticism and Close Sales


Sales Prospecting Perspectives is pleased to bring you a guest blog from Demian Farnworth, Chief Copywriter at Copyblogger Media

To close a sale, a prospect needs to commit to buy (plus a few other steps, but that commitment is crucial). What transforms someone from a cynical prospect into a customer? What factors contribute to commitment?

In short, presentations must be loaded with convincing evidence to prove your product is reliable. The principle is simple: If a company incorporates trust and credibility in its marketing, skepticism naturally fades. Read on for 10 essential principles to build belief, sweep aside distrust, and close sales.

 Read the full article here.

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About the Author   |   Demian Farnworth

Demian Farnworth is Chief Copywriter at Copyblogger Media. He also writes on his personal blog The Copybot.

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