Proper sales lead management is critical to proving an improving mROI, shortening sales cycles, and exceeding net new business goals in the B2B world.
In this webinar, "The B2B Lead Factory: An assembly line for optimized closed loop lead management", Dennis Head, Founder of eDemand Leads and a renowned expert on lead management processes, will discuss the essential components of his proven process: "The B2B Lead Factory". Participants will see how integrating key lead generation components with closed loop lead management processes will productively and economically convert lead inquiries into sales pipeline revenue.
What you will also learn:
- Why up to 80% of the marketing investments in B2B leads are wasted.
- Why the latest survey of CMO's have put lead management as a higher marketing priority than branding and online interactive marketing.
- Why IDC says even with the latest lead management technology you will not get the results without an integrated management process.
This complimentary webinar was held at 3:00pm EDT on Tuesday May 19th. However, you may download a recorded copy by completing the form on this page.
The Presenters:
Dennis Head
Founder, eDemand Leads
Dennis Head is a renowned expert in building closed loop lead processes that convert marketing leads into sales pipeline revenue. Mr. Head has a proven track record generating consistent and sustainable lead pipelines that generate significant incremental revenue, reduce the cost of sales and leverage the ROI for marketing demand generation.