If you're in a sales or marketing role, I'm sure you hear about inbound sales and marketing a lot. Out with the old and in with the new; after all, all the cool kids are doing it. Inbound marketing certainly works and metrics prove that it does drive results. However, do you close every sale via email or a social channel?
So many sites and thought leaders are speaking abound inbound sales and marketing tactics and the importance of social media. It's been proven that the methodology works and increases your company's bottom line value. Yay, we can all go home now... Just kidding! Inbound methodology works, but let's face it - at some point you need to pick up the phone and have a quality conversation regarding a prospect's challenges and how your solution can help. Everyone talks about inbound sales and marketing and social selling, but please tell me how you can close sales and increase revenue by doing just inbound without effectively communicating on the phone?