AG has been in business for over ten years. I thought, until recently, I knew what our Key Results were. Growth, more revenue, higher margin. Well maybe, maybe not. As it turned out, I was correct on a couple but missed a couple as well. As I wrote in my last blog, we recently sent our management team to the OZ Principle one day training. They came back energized with a lot of great ideas. The first was to take a half day off site to determine exactly what our Key Results are. At first I wondered why we were taking so much time to come up with something that surely we were already on the same page with. I could not have been more wrong. Of the seven of us, none had exactly the same ideas for what our Key Results are. All close, but close doesn't count when you are striving to drive maximum value.