There’s an old adage in sales about sales encounters. It goes something like this:
You should always go into a sales situation prepared for a no but hoping for a yes.
It’s important to remember that each new opportunity you come across will have its own unique challenges and advantages. Though it’s hard to stay optimistic when objections crop up, bringing baggage from one sales call to another will not help you close. The longer you work with a product or solution, the the more confident you feel in your abilities to sell it, and the more assumptions you may make in regards to the outcome of each business engagement.