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Sales Prospecting Perspectives

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3 Sales Tools That Are Changing the Way Salespeople Do Business

  
  
  
  
3 Sales Tools That Are Changing the Way Salespeople Do Business

Sales Prospecting Perspectives is pleased to bring you a guest post from Russ Heddleston, CEO of DocSend.

Traditionally, sales has relied largely upon human relationships: successful salespeople know their product and their audience and are enthusiastic about talking to people, pursuing, and closing leads with persistence and moxie. Aside from these personal qualities, until the advent of Salesforce in 1999, the only external tools a salesperson needed were a Rolodex and a phone. In the last decade, technology has dramatically changed the landscape in which inside sales reps operate: the Internet has given the general population unprecedented access to information, the penetration of mobile has allowed people to access this information anywhere and anytime, and (somewhat ironically) the number of people who actually answer phone calls has diminished.

At the same time, the tools that salespeople rely on have evolved and have changed how salespeople gain insight into leads, interact with customers and prospects, and organize their efforts. Here are a few tools that have helped salespeople gain new insights and pursue new strategies for success:

A Breakdown of the Top 5 Sessions for Content Marketing at INBOUND14

  
  
  
  
A Breakdown of the Top 5 Sessions for Content Marketing at INBOUND14

Two weeks ago, I entered the Boston Exhibition and Conference Center in awe. It was my first time at HubSpot’s INBOUND Conference, and as a content marketer just starting my career in marketing, there was certainly a lot to take in. I watched Simon Sinek give an inspiring keynote on leadership and learned about how different neuro signals can affect your work. I talked to Boston businesses about how they’re using inbound methodology. I raced from session to session with my laptop and iPod to jot down notes in Google Drive and tweet my top takeaways.

5 Tips for Inside Sales Reps When on the Phone with New Prospects

  
  
  
  
phone new prospects resized 600

Sales Prospecting Perspectives is pleased to bring you a post from Gillian Sontz, Business Development Representative at AG Salesworks. 

In B2B inside sales, you will often have to call lists, both warm and cold. When cold calling - which actually isn't that different than warm calling with the right preparation - it's important to make a strong first impression on new prospects. They've never heard of you before. They may have never even heard of your company before. Instead of coming off as a lazy sales rep interrupting their day's work, try out these cold calling tips to help position yourself as a trusted advisor first and foremost.  

How to Launch Fresh, Fun and Fantastic Sales Training for Millennials

  
  
  
  
Millennials Sales Training

Sales Prospecting Perspectives is pleased to bring you a guest post from Josiane Feigon, President of TeleSmart.

Millennials are currently flooding inside sales organizations, and their numbers aren’t going to be reduced. They come in a broad range of work personality-types: some are uber-professional superstars with high leadership potential, while others treat the office like a dorm, walk around with their wrecking balls, and have extremely short attention spans.

The challenge of ramping them up and transferring knowledge is big. Since many millennials don’t want anyone telling them what to do, any type of training that involves a talking head or an authority figure is not well received. Here are some issues that inside sales training must overcome if it wants to reach millennials:

3 Tips For Junior Inside Sales Reps To Command Sales Calls

  
  
  
  
3 Tips for Junior Inside Sales Reps to Command Sales Calls

I think it’s safe to say that nearly everyone in the sales game had humble beginnings. Some of you may have had the fake bravado on the outside when you started, but on the inside, like me, you were probably scared out of your mind. 

4 Tips to Ensure Your Sales Prospecting Efforts are Fruitful in Fall

  
  
  
  
Fall Sales Prospecting

I just wrapped up my first fall Sunday Funday. We watched the Pats, had some friends over, cooked some fall-inspired food, and may have had one or two pumpkin beers. This is my absolute favorite time of year. It's a fresh new start as we close out the summer and get ready to start the last quarter of the year. An influx of new customers goes hand in hand with that, and it’s always exciting to kick off new client engagements.

8 Opportunities for Quality Conversations in Inside Sales

  
  
  
  
8 Opportunities for Quality Conversations in Inside Sales

Sales Prospecting Perspectives is pleased to bring you a post from Michaela Cheevers, Business Development Representative at AG Salesworks.

As a business development representative, it is important to make every contact attempt count in order to provide your client with the best information possible. Inside sales reps have the same imperative: maximize time by qualifying prospects creatively. That being said, it’s crucial to be prepared when communicating with anyone in your quest for information. No matter who you get live on the phone, chances are they can provide you with some information; you just need to be equipped with the right questions to ask. Here are some ideas for inside sales and business development reps to find opportunities for quality conversations, no matter where you find yourself in the prospecting trenches.

Why Some Companies Are Giving Up On Content Marketing (And Why You Should Double Down)

  
  
  
  
Content Marketing

Sales Prospecting Perspectives is pleased to bring you a guest post from Matt Heinz, President of Heinz Marketing.

We’re such an impatient lot.  The more we can measure, the more (irrationally) we expect what we're measuring to work immediately. 

This applies to many facets of life these days, but particularly for B2B sales and marketing professionals.

Despite a clearer understanding of the buyer’s journey and timeline, we still expect our leads to convert immediately.  We expect new/cold lists to generate results right away.  We expect social selling to drive warm pipeline quickly (apparently just because it’s social).

My 4-Step Process to Marketing Research for Content Creation

  
  
  
  
My 4-Step Process to Marketing Research for Content Creation


If you’re a content marketer, you know how important it is to produce
interesting and relevant content.

If you’re a content marketer for the B2B space, you know how important it is to produce content that’s also fact-driven and referral-worthy.

Many of the potentials buyers we’re writing for don’t want to read fluff; they want clear initiatives and numbers in a format that’s easy to share. This is especially true for Directors of Sales and CIOs; they see numbers every day, and they are used to these numbers telling the truth. That’s why B2B content with statistics in headlines often perform better.

The problem? Many B2B companies producing content on a regular basis simply don’t have time to produce their own facts and figures. So, with attribution in mind, they hunt down the best reports from their peers.

How to Balance 3 Teleprospecting Techniques To Manage Your Lists

  
  
  
  
Teleprospecting Techniques

In the world of teleprospecting, many thought leaders are debating the efficacy of new and old techniques. With more and more sales leaders implementing new strategies, it's important for inside sales rep to keep up with the trends. However, don't feel you have to choose one technique and stick to it. Instead, learn to balance your techniques and manage your lists. Social selling is time-consuming, and it cuts out the ability to speak to prospects for a lengthy amount of time about their pains and needs, but it could lead to stronger opportunities. You may find that your team has more activity from the smile and dial method, but without some social intelligence behind these calls, those leads could be dead ends. Below are three things to consider when using commonly used prospecting techniques to find the balance that works right for you.

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